What is the “V” Effect? A young face has a ‘V’ shape
The younger the face, the firmer the skin and the more defined the contours. The face is symmetrical and ‘V’ shaped.
With ageing the ‘V’ turns upside down
Regardless of how good our genes are, all types of skin eventually lose their tone. Proportions shift and volume reduces. Cheeks sink downwards, the chin goes limp and the face becomes broader towards the bottom. The result: the youthful ‘V’ slowly turns upside down and our age becomes increasingly visible – regardless of how young we feel.
Youthful appearance: optimum volume distribution
Signs of the time: increasing volume shift
What areas are most affected?
The age-induced lack of moisture and the slowing of cell renewal lead to a clear loss of elasticity, tone and suppleness. The result is deeper wrinkles, particularly around nose and mouth, and sometimes also on the chin. Cheekbones and cheeks are the area most affected by the loss of volume. Also as our skin becomes less taut, the jawline begins to sag. Our hands can also give away our age as our veins and bones become increasingly visible on the back of the hand.
What is the secret of turning the ‘V’ back?
The V-Effect is the key to restoring a youthful look. Instead of treating the individual wrinkles, the face needs real revolumising. With the right volume and the right proportion, the face will regain the optimum ‘V’ shape, and the wrinkles and sagging will naturally reduce. Manufactured by Merz Aesthetics, Inc. Copyright © Merz Aesthetics, Inc. All rights reserved. The Merz Aesthetics logo is a trademark of Merz Pharma GmbH & Co. KGaA. RADIESSE is a registered trademark of Merz Aesthetics, Inc Important RADIESSE Volumizing Filler Treatment Considerations RADIESSE Volumizing Filler is FDA-approved for subdermal implantation for the correction of moderate to severe facial wrinkles and folds, such as nasolabial folds. After injection, patients may experience redness, bruising, swelling or other local side effects. Most side effects of treatment resolve within a few days. More rare side effects may include swelling that lasts longer, unevenness or firmness in the area injected, and as with any injection, there may be a risk of infection.